L'Oreal Superior Preference Hair Color - the gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. L'Oreal pairs their translucent gel hair dye formula with an exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

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